We then work together
to develop a comprehensive business technology plan which can include a combination
of traditional Client/Server solutions, corporate web site design, Internet/intranet/extranet
applications, electronic commerce and web marketing strategies. Our consultants
can help implement these solutions and integrate them effectively with your existing
systems. In today’s world of technology
changes, budget constraints, and global economy fluctuations, making the best
IT related decision can often be difficult and confusing. SARAL maintains
a significant level of expertise to help you make strategic decisions involving
Business Process Re-engineering, Package Software/Hardware Evaluations, Strategic
IT Planning and Business Resumption/Disaster Recovery activities. Internet Strategy Development The business process for publishing
material on the Internet is little different to the process for other forms of
publishing. However, the Internet does offer some interesting opportunities like
interactivity, instant gratification and what's more it is easy to measure your
success, unlike any other media. Technology plays a big part as well; there are
limitations with the current browsers and bandwidth. So these factors must be
taken into account in the development of any strategy. SARAL provides
a service that guides clients through the process. This process results in a development
plan, a road map, for the client's Internet strategy. Important elements examined
include: - Target
audiences
- Objectives
of an online presence
- Specific
outcomes
- Competitor
online activity
- Integration
with communications strategy
- The
relevant online business model
- In
house training
- Online
promotion
- Content
management/dynamism
- Feedback
management
- Interface
opportunities with intranet
- Performance
monitoring
- Technology
implications
During
such a process SARAL prefers that the client takes a hands on role, rather
than leaving it to the SARAL consultant. This is very much a learning experience,
so it is important that client personnel are intimately involved and have ownership.
SARAL consultants design each programme to suit the particular needs of
each client. Usually however, group facilitation
will be a key part of the early stages of strategy development. Well proven techniques
are employed to obtain results in what is usually a relatively short space of
time. |